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03. May 2015

Why you should always check ValuesCheck Values before making a decision to buy or register a Domain

To make it possible to filter and sort Domain Lists on values like Pagerank and Alexa Rank, the data has to be gathered and saved in a Database. This is necessary because requesting values on the fly when a user wants to view the data is to slow. Imagine a user wanting to see only Pagerank 5 and above Domains. Requesting the Pagerank for all Domains would take weeks. Not only is it slow, but for most resources you can only make a limited amount of requests per minute/hour/day. That is why gathering the information beforehand is so important and that is also why the values you see on the website might have changed.

How gathers Domain Information

The information for Domains on are gathered when the Domain gets added to a Domain List (Pagerank check, check, ...). The information also gets updated after a certain period of time has passed. This only applies to Marketplace Domain Lists. Deleted Domains do not get rechecked. The Deleted Domain Lists are more like archives. The values you see are a snapshot from the time when the Domain got deleted. This means the older (time from the dropdate) the Deleted Domain is, the more likely it becomes that the data for the Domain has changed.
The only thing actively updated for Deleted Domains is the availability status. You can read more about how that works here.

Domain Information Updates

Some information can't change like the Birth Year. Some values change slowly like Pagerank. It only changes when Google makes a Pagerank update, but some data changes frequently. For example the Backlink data can change quite often. A Backlink gets removed, another one gets found or even newly added. Same goes for prices. If the price gets changed on the Marketplace and the List only gets updated once per hour, the price shown to you is not the real price. That is of course not great, but it is unavoidable. The alternative would be not to offer services like all together and who wants that.


That is why you should always check values you base your decision to buy or register a Domain on. If you buy Pagerank Domains, check the Pagerank and make sure it is not fake. If you buy Domains because of the Moz Domain Authority, check if it has not changed. I try to make those checks as easy as possible. Most values in the Domain Listings have links to places where you can check them. Most of the time it is a link to the resource where the system got the information from in the first place, so it should be easy and fast to check them.